Updated App Review Guidelines now available – Latest News

The App Review Guidelines have been revised to support updated policies and to provide clarification. Please review the changes below:

• 1.2.1(a): This new guideline specifies that creator apps must provide a way for users to identify content that exceeds the app’s age rating, and use an age restriction mechanism based on verified or declared age to limit access by underage users.
• 2.5.10: This language has been deleted (“Apps should not be submitted with empty ad banners or test advertisements.”).
• 3.2.2(ix): Clarified that loan apps may not charge a maximum APR higher than 36%, including costs and fees, and may not require repayment in full in 60 days or less.
• 4.1(c): This new guideline specifies that you cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer.
• 4.7: Clarifies that HTML5 and JavaScript mini apps and mini games are in scope of the guideline.
• 4.7.2: Clarifies that apps offering software not embedded in the binary may not extend or expose native platform APIs or technologies to the software without prior permission from Apple.
• 4.7.5: Clarifies that apps offering software not embedded in the binary must provide a way for users to identify content that exceeds the app’s age rating, and use an age restriction mechanism based on verified or declared age to limit access by underage users.
• 5.1.1(ix): Adds crypto exchanges to the list of apps that provide services in highly regulated fields.
• 5.1.2(i): Clarifies that you must clearly disclose where personal data will be shared with third parties, including with third-party AI, and obtain explicit permission before doing so.

Translations of the guidelines will be available on Apple Developer website within one month.