Black Friday week Apple deals 2025 — don’t miss out on these!

We put together the ultimate guide to the best Black Friday 2025 deals on Apple gear — and all the accessories you could want. We’ll be updating this post throughout the week as deals come and go. 

There’s no better week to get your shopping taken care of. If you have an Apple enthusiast in your life, pick them up a great accessory for their gear. 

Find our absolute top five picks, and our other favorite deals sorted by product category, below. 

This post contains affiliate links. Cult of Mac may earn a commission when you use our links to buy items.

Best Apple deals for Black Friday 2025

Black Friday, one of the biggest shopping weekends of the year, has naturally expanded beyond Friday. Many of the best deals are up now and will run all week. But of course, they come and go — prices change and inventory runs out. 

Thanks to online shopping, you don’t need to wait in a long line for an electronics store to open on a cold November night to get great savings (or watch an unsightly Black Friday brawl). You can find huge discounts on all kinds of gadgets right here, right now.

Check out our top five favorite deals right now, plus more sales on every Apple product line:

M4 MacBook Air for just $749

Take a whopping $250 off Apple’s latest MacBook Air with the super-powerful M4 chip.

It’s the do-it-all laptop that’s super lightweight and portable. The M4 is a powerhouse; it’s more than enough to juggle dozens upon dozens of browser tabs and notes. You can even use it for video editing, coding, graphic design, music production and so, so much more. 

It’s Apple’s bestselling laptop for a reason. You can get it at its steepest discount yet — while supplies last!

So portable, so powerful

M4 MacBook Air (13-inch, 2025)

Powered by Apple’s M4 chip, this 13-inch laptop delivers excellent performance and extreme efficiency in the same gorgeous design as last year’s model. It packs two Thunderbolt 4 ports and a MagSafe connector for fast charging, with Wi-Fi 6E connectivity. It comes in four colors, including an interesting new sky blue.

Pros:

• Outstanding Apple design
• 18-hour battery life
• Supports Apple Intelligence

AirPods 4 with Active Noise Cancellation for just $99.99 is a best Black Friday deal for sure

AirPods 4 for $69 or AirPods Pro 3 for $219.99

Our initial pick for the best Black Friday AirPods deal was AirPods 4 with Active Noise Cancellation, which were selling for just $99. As predicted, that deal evaporated when Black Friday ended.

However, two other AirPods deals — one on the low end, one on the high end — are still great bargains. Currently, you can get AirPods 4 without ANC for just $69. Or, for maximum earbud quality, you can pick up a pair of AirPods Pro 3 for just $219.99. (And if you want to go all in on high-end headphones, AirPods Max are going for just $399, although color availability is fluid.)

AirPods 4

While AirPods 4 are the most affordable of Apple’s earbuds, they’re still great. And this deal makes them supremely affordable.

Most affordable AirPods

AirPods 4

Apple redesigned AirPods 4 for exceptional all-day comfort and greater stability. The earbuds feature the Apple-designed H2 chip with Voice Isolation that improves the quality of phone calls in loud conditions.

This version does not include active noise cancellation, but Apple does offer AirPods 4 with ANC for a slightly higher price.

Pros:

• Most affordable AirPods
• Excellent sound quality
• USB-C wireless charging case

Cons:

• No active noise cancellation

AirPods Pro 3

AirPods Pro 3 pair advanced features with astounding audio quality. They offer excellent active noise cancellation and even a heart rate sensor. They work as live translation tools and even hearing aids. With improved silicone tips, they’re the best earbuds for most people due to their advanced features and convenient size.

AirPods Pro 3’s MSRP is $249, but this Black Friday/Cyber Monday deal cuts the price to $219.99. (Read our review: Why AirPods Pro 3 are my new favorite headphones.)

Best earbuds for Apple fans

Apple AirPods Pro 3

Apple’s best wireless earbuds get even better, adding a heart rate monitor and tweaks that boost active noise cancellation and deliver even better audio quality.

Pros:

• Supports Live Translation feature
• Foam-infused ear tips for better fit and ANC
• Built-in heart rate monitor
• Can function as hearing aids

Entry-level iPad (with A16 chip) for $274 is an incredible bargain

Maybe one of the best values you can get this Black Friday, dollar-for-dollar, is the entry-level 11th-generation iPad. For just $274, a huge discount from $349, you get an incredibly capable tablet that’ll last for years.

It comes with 128GB of storage for loading up with apps and games, plus 10 hours of battery life that will let you relax with your tablet all day. Apple’s powerful A16 chip is 30% faster than its predecessor, and totally future-proof. And for work, the iPad’s 6GB of RAM is perfect for iPadOS 26 multitasking. And, perhaps best of all, it comes in bright, vibrant colors. 

It was already a great value at $349, but with $75 off, it’s a steal. No wonder it’s a top seller this year. Pick it up while you still can!

Best budget tablet

Apple iPad 11 with A16 chip (2025 model)

Apple’s entry-level tablet gets a solid upgrade, with a welcome boost to the base model’s storage. It’s a great option for watching videos, checking emails, surfing the web and more.

Pros:

• A16 processor
• Ultra Wide 12MP front camera supports Center Stage
• Storage starts at 128GB

Cons:

• Does not support Apple Intelligence.

Apple Watch SE 3 for just $199.99

The third-generation Apple Watch SE is a fantastic smartwatch with all the essentials. And with Black Friday week deals cutting 20% off the price, it’s a real steal.

As Apple’s entry-level smartwatch, it doesn’t pack all the advanced features of Apple Watch Series 11 or Apple Watch Ultra. However, it delivers the essentials: an always-on display, Apple’s latest S10 chip, temperature sensing, sleep tracking, sleep apnea detection and so, so much more.

It also supports the latest gestures, like wrist flick to dismiss notifications and double-tap to control your watch hands-free. And its strengthened glass is 4 times as scratch-resistant as the previous model. (Read our review: Apple Watch SE 3 is all the smartwatch you need.)

Amazing value!

Apple Watch SE 3 (Wi-Fi, 40mm)

5.0

Apple Watch SE 3 offers health, fitness, connectivity, and safety features running on the powerful S10 chip. The smartwatch boasts an Always-On display, the double tap and wrist flick gestures, on-device Siri and fast charging.

Pros:

• Packed with pro-level features
• Most affordable Apple Watch

Cons:

• Lacks blood oxygen sensor, ECG sensor

AirTags 4-pack for just $62.99

AirTags are the essential item tracker for Apple fans, built right into the Find My app. They’re barely bigger than the standard coin battery inside (which is easily replaceable), so chucking one in your bag, purse, jacket or luggage is easy-peasy.

The AirTags four-pack — at the lowest price we’ve ever seen — is everything you need to start keeping better track of your most left-behind items.

Check out Black Friday 2025 deals on Apple products by category

MacBook deals for Black Friday 2025

If you’re in the market for a new laptop — or a new dock and charger – check these out. Shop MacBook deals

iPad deals

We’re seeing steep discounts on every iPad model, plus all the accessories you’ll want to load up on. Shop iPad deals.

iPhone deals

It’s not easy to find deals on iPhones any time of the year. Still, you can find some during Black Friday — if you know where to look. Shop iPhone deals.

iPhone accessories

Bag big bargains on MagSafe accessories, chargers, cases and other gear that helps your Apple setup shine. Shop iPhone accessories deals.

AirPods deals

These are the hot-ticket item this year, so pick them up before they sell out. You can find big saves on every current AirPods model. Shop AirPods deals.

Apple Watch deals

Save on the latest Apple Watch models, or save even more with last year’s models (which are disappearing fast BTW). Shop Apple Watch deals.

Apple accessories on sale for Black Friday

If you already have the necessities — Mac, iPad, etc. — now it’s time to turn your eye toward accessories that will make your Apple setup shine. Shop Apple accessories.

Apple TV Black Friday deal: Stream for just $5.99 a month — here’s why it’s worth it!

This is your chance To watch all of Apple TV‘s award-winning and crowd-pleasing shows and movies. Both new and returning Apple TV subscribers can save more than 50% on the streaming service for six months with this Black Friday deal. Get the deal now.

Best Mac apps on sale for Black Friday 2025: Don’t miss these deals on must-have software

Black Friday is always a great opportunity to pick up excellent Mac software at big discounts, from developers big and small. Shop Mac apps.

D. Griffin Jones is a writer, podcaster and video producer for Cult of Mac. Griffin has been a passionate computer enthusiast since 2002, when he got his first PC — but since getting a Mac in 2008, he hasn’t turned back. His skills in graphic and web design, along with video and podcast editing, are self-taught over 20+ years. Griffin has a bachelor’s degree in computer science and has written several (unpublished) apps for Mac and iOS. His collection of old computers is made up of 40+ desktops, laptops, PDAs and devices, dating back to the early ’80s. He brings all of these creative and technical skills, along with a deep knowledge of Apple history, into his work for Cult of Mac.